About Us

Mission

Plataforma, Contemporary Art, is a project led by Nidia Elorriaga and José Noé Suro, aimed at promoting contemporary art in Mexico, focusing primarily on artists from the Pacific Coast, especially from Jalisco. Plataforma arises as a point of artistic convergence that establishes national and international links. Conceived as an art center, its mission is to facilitate dialogues between both established and emerging artists and invited international curators. These exchanges will be shared, amplified, and intervened through interactions with visiting audiences. The connection with audiences will develop from a pedagogical perspective that enriches the cultural life of the city, fostering diversity and critical thinking among its residents. At Plataforma, art is seen as a dynamic force that drives personal transformation and social change.

Function

Plataforma is structured in three levels, each with a specific focus to promote contemporary art. The first level will feature exhibitions curated by an international curator in residence, selected for their trajectory and socio-cultural commitment. The second level will house the collection of Marcela Preciado and José Noé Suro, which will become the permanent home of their art collection, with projects commissioned to artists linked to the Suro Ceramics factory. The third level will offer a residency for emerging artists, who will interact with the exhibiting artists and culminate their stay with an exhibition, supported by resources and training programs.

In addition to its curatorial and educational work, Plataforma will generate income through the rental of its spaces for private events and will seek sponsorship from companies and institutions. Its goal is to offer free public programs, tailored to the exhibitions and local cultural demand, promoting free access to art. With the intention of being a meeting point for creatives and strengthening its national and international impact.

History

Plataforma is housed in a building designed by the Tapatío architect Armando Sube Ibarra, originally intended for funeral services. Located at the intersection of Vallarta Avenue and Atenas Street, it was built in the 1970s under the name Misión San José. After ceasing operations as a funeral home in 2019, it remained empty until it was purchased for its transformation. The building, now known as Plataforma, was renovated by architects Sergio Ortiz (SOA) and Diego García (Ai Taller).

The main intervention consisted of freeing the public area in front of the building by replacing parking spaces with planters and open areas. Previous interventions (ceiling panels, carpets, and reduced spaces) were cleaned to expose the original structure, creating an appropriate environment for exhibitions. A facade of vitrobock was incorporated, which provides natural lighting and improves thermal and acoustic insulation of the interior. This transformation resulted in a space for the exhibition and promotion of contemporary art. The careful adaptation of the spaces allows for exhibition rooms, residency areas for artists, and an environment conducive to creativity and dialogue. This initiative fosters new voices in the artistic field, encouraging experimentation, diversity, and cultural exchange.